UBC SciComm Week 2021

Keynote Speech – Dr. Jennifer Gardy

Join Dr. Jennifer Gardy as she details her SciComm journey, three big tips for SciComm, and how she uses SciComm in her current role at the Gates Foundation.

From Blah to Blog – SciCATS

So you’ve written some scicomm – and it’s OK. It’s fine. But, how do you make it great? This workshop outlines best practices to write clear and persuasive science pieces for general audiences. It covers editing tips specific to lay science writing, with hands-on activities that walk you through a step-by-step editing example.
Learn how to: Use actionable, repeatable steps to edit lay science pieces; Implement practical tips to make your writing more persuasive; Better understand how to tailor science writing to different lay audiences
Read slides

Sharing Your Science: How to Visually Communicate Your Research – Designs That Cell

Visual communication skills are a key asset for anyone looking to make an impact with their research and share ideas with diverse audiences, but it can be challenging to translate scientific data into clear and informative illustrations.
In three interactive workshops, the Designs that Cell team will walk through how to create effective scientific illustrations and infographics, brand your science to be memorable, and share your research on social media. These workshops will provide you with key tips and resources to help you communicate your science in an accessible and engaging way!
Read slides:
Brand your science communication to be memorable and highlight your potential
Creating effective scientific illustrations
How to Visually Communicate Your Research

Inclusive Storytelling SciComm – Sara ElShafie

Storytelling is an essential skill for good science communication. But it’s also essential to tell stories that are as inclusive as possible. In this online workshop, we will explore how to engage diverse audiences with stories about technical topics. The skills we cover will help you communicate more effectively with both the public and your colleagues in any format.
Download worksheet

Jargon Garden – SciCATS

Academia is riddled with discipline-specific terms that can be hard for non-experts to understand. Using plain language that’s tailored to your audience is fundamental to communicate science effectively. Learn practical tips and tricks to weed out the jargon in your writing and let your message thrive.
Read slides

Deconstructing and Countering Misinformation – Ki-Youn Kim

Misinformation has become a forefront issue in recent years. In 2020, the WHO named the circulating COVID-19 misinformation as an ‘infodemic’. But where and how do we start addressing this overwhelming problem? Why do the polarized groups sound so loud? How do we engage with people with different beliefs than us? In this workshop, attendees will learn about the psychological theories behind misinformation and how to engage with people effectively online and offline. By the end, attendees will take away basic strategies to combat it based on evidence-based research from various academic fields.

Strategic SciComm 101 – Siddharth Kankaria

Science communication is an act of connecting people with knowledge, emotions and shared experiences within the field of science. It is both an art to be practised creatively as well as a science to be studied systematically! This workshop will provide an introduction to the theory and practice of science communication and outline some fundamental tenets of communicating science effectively. It will also share some hacks to help graduate students to start thinking about their science communication efforts more strategically and smartly!
Download list of resources